The Sustainable Style Guide for Everyone aims to clear up confusion around sustainability, with BLACK PEARL saying that while the understanding of the need to shift to a more sustainable way of consuming fashion is there, fractured sustainability efforts by the fashion industry are hindering progress.
Developed from the belief that sustainable fashion should educate shoppers about the impact of their choices, empowering everyone to make conscious and ethical decisions that align with their identities, values and options, the guide covers dressing by value, accessibility and gives a broad scope of the options. The guide ultimately aims to highlight how by adopting a more sustainable approach to fashion, we can collectively drive positive change within the industry.
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“The need for the fashion industry to embrace more sustainable and circular practices across the entire supply chain is urgent, Samata Pattinson, founder of BLACK PEARL, told Just Style. “However, I also believe that we must improve our efforts to educate citizens and make this information readily available to all. It is crucial to ensure that the information we share represents a diverse population.
“This involves examining solutions through the lens of cultural sustainability. I launched BLACK PEARL with the mission to inspire a wider audience about the importance of viewing all sustainability efforts through the lens of culture, considering factors like age, race, identity, socioeconomics, religion, and education. The Sustainable Style Guide for Everyone aims to highlight various ways we can make fashion more representative for everyone. It also provides reminders of past achievements, explores global perspectives on sustainability, and suggests practical and achievable solutions.”
Designed by Co:Brand Creatives, the guide also highlights that sustainable fashion represents so many things to so many people. It is not binary; it is not all or nothing, vintage or second hand, expensive or low-cost, plant-based or pre-loved, locally made or culturally representative. It is any of those things. By exploring the options, the guide aims to help citizens to find ones that resonate with them, showing everyone that they belong in this space on their own terms. Sustainable fashion is for everyone.
”The Sustainable Style Guide For Everyone offers us an opportunity to refresh our conversation about sustainable fashion, highlighting that it is not about sacrificing style but instead about enhancing it through deeper meaning. Style is a canvas where we can paint our identities, creativity, passions, and values. Opening up these conversations to culturally representative communities can help us to unite and use our collective power to spark incredible shifts. Together, we can be the driving force steering the fashion industry towards a more realistic and authentic perspective on sustainability, mindful of social and environmental impact. It’s time to weave this narrative into our lives and make sustainable fashion a more accessible driver for positive change, Pattinson added.
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By GlobalDataThe guide aims to provide insightful and practical advice on how to adopt a more sustainable approach to style and rethink the way consumers shop, shifting from a fast fashion mentality to a buy thoughtfully mindset. The guide also offers insight into the importance of cultural heritage within fashion and highlights key points to consider in celebrating culture without appropriating it.
