Bananain advocates the use of somatosensory technology to re-imagine basic designs. Since the launch of the first ‘Tagless Underwear’ in 2016, Bananain has used somatosensory technology to re-imagine lifestyle essentials such as underwear, socks, loungewear and light outdoor apparel.

The company enjoys independent R&D capabilities, owns a host of patents on body-sensing technology worldwide, and says it has achieved 100% growth for five consecutive years.

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With faster-than-expected growth during the pandemic, Bananain needed technological support to embrace a multicategory business model and has selected Centric Software’s Product Lifecycle Management (PLM) solution.

“We need a system to incorporate and upgrade our existing processes in order to diversify our product offerings,” says Zoom Zang, Bananain’s IT consultant. “Having fewer original categories facilitates the continuity of the founder’s design concept. However, multi-category development makes it easy to deviate from our brand philosophy. A centralised management system is required to coordinate and match our development needs.

One of the key factors for Bananain’s success is its industry-leading innovation awareness, which requires an R&D management system with flexibility and scalability,” Zang adds.

“After watching the Centric PLM demonstration, the team was struck by the configurability of its system, which was able to quickly meet Bananain’s needs.”

He adds: “Centric PLM will enable us to continuously deliver the DNA of the Bananain brand and integrate it into the design concept, as well as pass consumer feedback to the designers to create a R&D ‘closed loop’. Meanwhile, we expect suggestions from the Centric team on Bananain’s improvement and optimisation, and to witness Bananain’s new product updates and iterations with the help of Centric PLM. This will no doubt help Bananain maintain its industry-leading technical advantages.”

Chris Groves, president and CEO of Centric Software, notes:

“We look forward to helping Bananain achieve their category expansion goals and development ambitions through close cooperation between our teams.”