Azura aims to tackle poor product data, a critical issue that it said is faced by brands and marketplaces seeking to embrace sustainability. Credit: Shutterstock

The AI model, integrated into Azura’s Transformer Platform, has been designed to optimise circular supply chains, reduce waste, and promote responsible consumption in the fashion industry.

Azura’s business model aims to directly combat the environmental impact of the fashion industry, where the equivalent of a “rubbish truckload of clothes is burnt or buried in landfills” every second.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

By automating the ingestion and processing of product data, generating enriched product descriptions, and facilitating integration across multiple global marketplaces, the platform tackles what it describes as a critical issue faced by brands and marketplaces seeking to embrace sustainability: poor product data.

“Our AI model not only addresses the inefficiencies in the supply chain but also empowers brands to embrace circularity, reducing waste and promoting responsible fashion consumption,” said Samuel Wood, CEO of Azura Fashion Group.

Key features of the Azura AI platform include:

  • Automated data transformation, which ensures products meet the varied standards of global marketplaces through sophisticated ETL processes, advanced image processing, and AI-driven product attribute enrichment.
  • The platform generates detailed product listings and translates them into multiple languages, facilitating the listing of fashion items across 17 countries and reaching over 100 million customers.
  • The platform’s sustainable business model supports the resale of luxury brands like Gucci, Louis Vuitton, and Dolce & Gabbana at accessible prices, promoting sustainable consumption practices.
  • The global reach and efficiency of real-time synchronisation capabilities ensure accurate and timely product availability across all integrated marketplaces, enhancing customer satisfaction and operational efficiency.

Earlier, Levi Strauss & Co revealed it is working with o9 Solutions, an AI-powered supply chain planning platform to streamline its fabric procurement processes.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.