Aldo Group said it is positioned to guide Roxy into its next phase of growth within the footwear category. Credit: Shutterstock

Authentic’s partnership will focus on the Roxy footwear line, with Aldo Group undertaking the responsibilities of design, production, and distribution for Roxy footwear targeted at women and girls in the US and Canada.

Aldo Group says it is positioned to guide Roxy into its next phase of growth within the footwear category.

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Jonathan Frankel, president of Aldo product services at the Aldo Group comments: “The partnership will unlock the full potential of the Roxy brand in the women’s and girls’ footwear categories. We plan on drawing from the brand’s lively and effortlessly cool DNA, combining fresh and novel concepts that will further cement Roxy’s position in the action sports industry.”

Roxy claims to be the first action sports brand exclusively for women and says it is known to celebrate the strength of women who “make waves and move mountains.”

The footwear brand says it is focused on blending style and performance, and its unique design philosophy is expected to be embraced by the Aldo Group.

David Brooks, executive vice president of action & outdoor sports, and lifestyle at Authentic Brands Group adds: “Aldo, a leader in the footwear space, will bring an unmatched expertise in design and quality to this legendary brand. Through the partnership, Aldo will create a Roxy footwear line that stays true to the brand ethos that consumers know and love.”

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In September, Gap China’s owner Baozun acquired a majority stake in Authentic Brands Group label Hunter for its Greater China and Southeast Asia region. An industry expert at the time believed the royal warrant-holding footwear brand could have used a much-needed “diversification” to stay relevant.

In July, Authentic Brands Group secured approval for the acquisition of Rockport, a US footwear brand, rescuing it from bankruptcy.

In the same month, growth equity firm General Atlantic offered Authentic Brands Group a substantial investment to aid the expansion of its brand platform.