AUSTRALIA/NEW ZEALAND: Levi’s Appoints Clemenger

Mr Peter Murphy, General Manager of Levi's® Australia and New Zealand announced this week the appointment of Clemenger BBDO as the agency who has won the Levi's® account in a five-way competitive pitch."Levi's® Australia and New Zealand is experiencing strong growth and our business requires an agency partnership with an emphasis on developing a creative and strategic alliance," Mr Murphy said."The pitch process was of an extremely high calibre and Clemenger's strength was across the board. Their emphasis was on integrating their business with ours. This is fundamental to our market success," he said.Clemenger BBDO Melbourne managing director, Mr Mark Pearce said that the win was a great opportunity for the agency to work on a global brand that is reasserting itself."We are delighted to be working with Levi's® - an internationally renowned brand that is continually evolving," he said. "Levi's® has always had such a strong global commitment to engaging their customers in a creative and innovative manner, and that is totally in line with how we, as an agency, operate," Clemenger creative director, Ant Shannon said.The other agencies involved in the pitch were M&C Saatchi, Mojo, Cummins & Partners and Brandhouse Hale Leonardi.