Part of the Woolmark+ roadmap, the programme aims to connect apparel brands with Australian woolgrowers. It uses nature-based solutions to cut greenhouse gas (GHG) emissions on wool-growing properties.

The project has been funded by the Australian Government’s Climate-Smart Agriculture Program under the Natural Heritage Trust.

The Woolmark initiative, developed in partnership with environmental consultancy Pollination and not-for-profit Landcare Australia, will establish a framework to enable emissions reductions within the textile supply chain.

Lara Phillips, director at Pollination commented: “By supporting nature-based solutions such as environmental plantings and best-practice flock management, the project will lay the foundation for scalable, high-integrity emissions reductions that deliver environmental and economic benefits for Australian woolgrowers.”

Through this partnership, Woolmark seeks to address industry challenges like high upfront capital costs, limited best-practice guidance, and market access, ultimately aiming to foster more sustainable practices on the 65m hectares of Australian land used for wool production.

A key feature of the initiative is creating a system that links fashion and textile brands to woolgrowers who can offer GHG emissions reductions.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

 “We want to offer woolgrowers an option and brands a solution that allows emissions reductions to remain within the textile supply chain,” said Woolmark managing director John Roberts. “Insetting presents an exciting opportunity for brands to meet their emissions targets in a way that aligns with the Science Based Targets initiative (SBTi) while simultaneously supporting Australian woolgrowers.

The initiative also emphasises environmental practices, such as native plantings and optimised flock management, which are expected to support long-term emissions reductions and biodiversity within Australia’s wool industry.

In July, The Woolmark Company unveiled its first recycled wool specification to support the shift towards circular wool production.