Artistic Milliners also debuted a capsule collection called “evo black,” utilising the new Diresul evolution black technology at Kingpins Amsterdam in October. Credit: Getty Images

Artistic Milliners explained it will be leveraging Archroma’s Diresul evolution black dyestuff which uses less water and energy as well as produces less CO2 during dye synthesis.

The denim manufacturer pointed out that the Diresul evolution black offers “unique shade and washdown behaviour” compared to standard black dyes, leading to consistently “eye-catching” aesthetics, especially on dark black shades with no bronzing effect.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

It is also said to be laser-friendly.

Omer Ahmed, managing director at Artistic Milliners, believes that with decades of denim innovation, Artistic Milliners continues to push the envelope to lower the environmental impact of clothing for brands and consumers.

He said: “We are enthusiastic about promoting the Diresul evolution black technology with our partner Archroma as a way to help our industry move towards more eco-forward denim production that nurtures people and the planet.”

Umberto De Vita, director of denim market segment at Archroma Textile Effects, added: “Archroma is proud to work with market leaders like Artistic Milliners to prove that denim production can have minimal environmental impact and economically viable while creating value for brands through collections that consumers crave. Diresul evolution black is just the latest in a long series of Archroma-driven innovations that enhance people’s lives and respect the planet.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Artistic Milliners also debuted a capsule collection called “evo black,” utilising the new Diresul evolution black technology at Kingpins Amsterdam in October, which it noted was appreciated by brands globally.

Currently, the denim manufacturer said it is working closely with a research and innovation team from Archroma, its longstanding technology partner, to extend the application of the new black colouration system in combination with other colours and performance effects.

Diresul evolution black also took the honorary award for Innovation – Dyes at the 2023 Just Style Excellence Awards.

Recently, Artistic Milliners struck a deal to expand denim nearshoring opportunities across the Western Hemisphere with Guatemala-based garment manufacturer Denimville.