Allbirds has announced M0.0NSHOT, a footwear product with a reported 0.0 kg CO₂e carbon footprint. The company compares this to an industry average of 14kg CO₂e.

The product features regenerative wool from The New Zealand Merino Company’s regenerative wool program, ZQRX. The organisational carbon footprint was verified by Toitū Envirocare, a New Zealand-based B Corp and carbon certification business.

The foam in the footwear was informed by Allbirds’s carbon negative SweetFoam, which was created in 2018. M0.0NSHOT’s foam is sugarcane-based and features Allbird’s newly-developed SuperLight Foam which has 80% bio content.

The product’s eyelets are bioplastic and made from microorganisms that convert methane into a polymer. This can be moulded like plastics, reportedly without the corresponding carbon footprint.

Allbirds has also implemented carbon-efficient packaging and transportation. In addition, the retailer is open-sourcing the toolkit used to create the carbon negative footwear to aim for wider industry change.

Hana Kajimura, head of sustainability at Allbirds, said: “We believe this will revolutionise the path to net zero, and act as rocket-fuel for the entire industry. We could spend decades debating the finer points of carbon sequestration, or we can innovate today with a common sense approach.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

M0.0NSHOT will be available from Allbirds in Spring 2024.

In 2022, the retailer partnered with material innovation company Natural Fiber Welding (NFW) to debut a plant leather that is 100% plastic-free and vegan.