Abercrombie has partnered with Stuart, Gophr and software provider Delivery Solutions to broaden its fulfilment capabilities and enhance delivery speed across its portfolio of brands.

It is expanding its same-day delivery service to the majority of its UK store fleet, including in over 30 Abercrombie & Fitch, Abercrombie kids and Hollister locations.

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The move follows the successful launch of a same-day delivery option in the US, which was introduced in October 2021.

Customers in the UK can now use the Abercrombie & Fitch, Abercrombie kids, Hollister, Social Tourist and Gilly Hicks websites and mobile apps to shop the full range of apparel inventory that is available in their local stores for same-day delivery.

Each brand’s website features a “Get It Fast” filter to easily find items that are available, or shoppers can choose the same-day delivery option for available items at checkout. Once the same-day delivery order is placed, customers receive tracking updates via text to accurately determine when their order will arrive.

“Same-day delivery supports our goals of meeting our customers where they are and delivering our product when and how they want it. The additional speed offering has been resonating with customers in the US, especially those in high-density markets, since we launched last fall. This gave us the confidence to expand the offering to our customers in the UK, who we know are looking for more choices and faster delivery options,” said Larry Grischow, executive vice president, supply chain and procurement at Abercrombie & Fitch Co.

This initiative is part of Abercrombie & Fitch Co.’s ongoing journey to transform its supply chain and delivery capabilities that best meet its customers’ evolving needs and shopping preferences. The same-day delivery service adds another option to the retailer’s portfolio of omnichannel services, which includes purchase online pick up in store, curbside pickup, reserve in store, ship from store and traditional parcel home delivery.

In its most recent earnings report, Abercrombie  & Fitch Co reported net sales of US$1.2bn up 4% as compared to last year, with digital net sales representing 48% of total net sales in the period. Net income attributable to Abercrombie & Fitch for the three months to 29 January was $65.5m, compared to $82.4m.

For the full year, net sales of $3.7bn were up 19% as compared to last year, with digital net sales representing 47%. Net income was $263m, compared to a net loss of $114m a year prior.

For fiscal 2022, the company expects net sales to be up 2-4% from $3.7bn in 2021 with the US continuing to outperform EMEA and APAC. Abercrombie & Fitch expects the increase to be driven by growth in both comparable sales and store count.