
INTERVIEW: Infinna fibre takes brands from vague green claims to concrete solutions
In the last month, PVH Europe, known for its Calvin Klein and Tommy Hilfiger brands, as well as Zara’s parent company Inditex have committed to purchasing Infinna, a textile fibre that can be created from 100% textile waste. As Infinited Fiber Company CEO Petri Alava tells Just Style exclusively, brands are deviating from vague green claims and are seeking concrete solutions to circularity.
