WRC 2011: Stores remain central to multi-channel retail
For retailers looking to succeed in today's challenging economy, a joined-up strategy between their online and store presence is the key to success, according to speakers at this year's World Retail Congress. Consumers not only use smartphones and the internet to shop but to carry out research too, while retailers can boost their instore offers by incorporating key elements from the online experience. Petah Marian reports.