BRIEFING: Micromerchandising: The next generation

Since its infancy, the aim of micromerchandising has been to determine the breadth and range of products and stocking levels for garments at particular stores for a retailer. Retailers must determine the optimal way to pair product with stores in order to maximise profits, minimise costs and eliminate waste, all while giving consumers the best possible shopping experience. Driving financial performance requires smart and effective planning and execution, whereas poor merchandising can cause a variety of problems for retailers and brands. This is one of the key concerns that micromerchandising solutions address. This review provides an introduction to micromerchandising, how apparel companies can benefit (and the hurdles they may face) and what’s in store for the future.