BRIEFING: India’s integrated fashion sector

The Indian clothing sector is emerging from its traditional outsourcing-hub image and establishing its own brands that sell modern design and high quality garments in the international market. A resurgent economy still growing during the current global economic downturn and the official encouragement of entrepreneurial freedom have brought forward talented designers to challenge established names in the business. Many companies, at the cutting edge of this new development are learning the marketing skills and making use of India’s abundant design talent and cheap manufacturing facilities to make their name in the highly competitive markets in Europe and United States. If they succeed, they could become textile and clothing giants. Raghavendra Verma reports from New Delhi.