BRIEFING: Assortment planning for apparel retailers

If you’re an apparel retailer, it’s likely you’ve heard the promise of assortment planning (AP). The purpose of AP from a customer point of view, is to match up products with stores, which becomes an issue for larger retailers as they grow. The function of getting the right products in the right stores at the right time must also match plans with financial targets. This briefing explains the concept of AP, reviews available solutions with company case studies, discusses systems implementation and looks at AP's role in the future.