Lectra, a technology solution provider for the fashion, automotive and furniture sectors, has been recognized for its significant contributions to the apparel and textile industry, earning awards in four categories namely Innovation, Product Launches, Environmental and M&A in the 2024 Just Style Excellence Awards.
The Just Style Excellence Awards honor the most significant achievements and innovations in the apparel and textile industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies leading change and shaping the future of the industry.
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Lectra won the Innovation award for its groundbreaking Kubix Link solution, which redefines Product Lifecycle Management. In the Product Launches category, Lectra’s Valia Fashion platform won the award for transforming workflow automation in fashion production. The Environmental award was secured by TextileGenesis, a pioneering platform that ensures comprehensive traceability and sustainability. Lastly, Lectra’s strategic acquisitions and partnerships garnered the M&A award, reinforcing its leadership in Industry 4.0 capabilities.
Innovation in product lifecycle management: The Kubix Link advantage
Lectra’s Kubix Link solution has redefined Product Lifecycle Management (PLM) by seamlessly integrating Product Information Management (PIM) and Digital Asset Management (DAM) functionalities into a single, comprehensive platform. This innovation allows brands to streamline operations, enhance collaboration, and improve sustainability practices. By eliminating non-value-added tasks, Kubix Link frees up significant operational time, enabling brands to double their speed to market. For instance, Zumba, a global fitness brand, has leveraged Kubix Link PLM to save 80% of its product development time by centralizing data and automating processes.
The introduction of Kubix Link 3.4 and Kubix Forms further revolutionizes collaboration and traceability, allowing brands to manage sustainability and compliance effectively. These advancements empower brands to make data-backed decisions that align with global regulations, setting a new standard in PLM and demonstrating why Lectra was awarded for innovation.
Valia Fashion: Transforming workflow automation
Lectra’s Valia Fashion platform has made a substantial impact on workflow automation within the fashion industry. This intelligent digital platform automates and connects the entire fashion production. By integrating artificial intelligence (AI)-driven predictive analytics, Valia Fashion allows brands to dynamically manage production and adapt to market changes in real-time. The platform’s flexibility supports both mass production and small-series workflows, addressing the diverse needs of modern fashion brands. For example, a customer with multiple manufacturing sites worldwide has utilized Valia Fashion to manage complex processes and improve resource allocation.
Successfully launched with pilot customers across various regions, Valia Fashion enhances customer collaboration and agility, making it an essential tool for optimizing efficiency and sustainability.
Ensuring environmental sustainability with TextileGenesis
TextileGenesis, a Lectra company, has been awarded for its pioneering role in traceability, ensuring transparency and authenticity from fiber to retail. This innovative platform tracks over 2 billion units and engages more than 500 fiber producers, establishing itself as the backbone for 90% of material sustainability standards. TextileGenesis addresses the challenges of fragmented global supply chains and complex supplier networks by providing a robust solution for end-to-end traceability. The use of FiberCoins digitizes sustainable inventory, ensuring volume reconciliation at each transformative stage across the supply chain.
By offering comprehensive traceability solutions, TextileGenesis supports brands in achieving their environmental goals. Brands like H&M and Lenzing have utilized TextileGenesis to meet regulatory requirements and enhance their sustainability credentials.
Strategic growth through M&A: Lectra’s acquisitions and partnerships
Lectra’s strategic acquisitions and partnerships have reinforced its position as a leader in Industry 4.0 capabilities, earning recognition in the M&A category. The acquisition of Launchmetrics and partnerships with Six Atomic and AQC have expanded Lectra’s technological portfolio and market reach. Launchmetrics, for example, provides AI-driven insights to improve brand performance and maximize campaign ROI, complementing Lectra’s existing solutions.
By integrating new technologies and expertise, Lectra offers comprehensive solutions from product development to marketing and traceability. These strategic moves consolidate Lectra’s market share and reinforce its role as a vital ally for brands committed to innovation and sustainability. Leveraging AI and Industry 4.0 technologies, Lectra continues to set new benchmarks in the fashion world, shaping a future where efficiency, sustainability, and profitability coexist, and demonstrating why it was awarded for its strategic growth initiatives.
“We are deeply honored to receive four Just Style 2024 Excellence awards, highlighting our dedication to harnessing the latest technology to help our customers meet their objectives. Our solutions empower customers to unleash their potential by enabling informed, data-based decision-making while minimizing their environmental impact, underscoring the central role sustainability has played in our corporate strategy since 2023.”
– Maria Modrono, Chief Marketing and Communication Officer, Member of the Executive Committee at Lectra
Company Profile
As a major player in the fashion, automotive and furniture markets, Lectra contributes to the Industry 4.0 revolution with boldness and passion by fully integrating CSR (Corporate Social Responsibility) into its global strategy. Founded in 1973, Lectra offers industrial intelligence solutions that facilitate the digital transformation of the companies it serves. With its software, cutting equipment, data analysis solutions and associated services, Lectra helps its customers push boundaries and unlock their potential. The Group is proud to state that its 3,000 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators.
Since 2007, Lectra has invested heavily in Industry 4.0 Technologies, such as the Internet of Things (IoT) and AI, building an extensive database across its 8,100 solutions deployed worldwide. This long-term commitment to research and development has enabled Lectra to create AI algorithms specifically designed for fashion that optimize production planning, reduce waste, and improve manufacturing agility. Lectra’s innovative approach not only meets today’s demands but also anticipates future shifts in fashion. Lectra covers the entire value chain, positioning itself as a holistic industry leader that brings AI-driven solutions to each stage of fashion production. This broad scope reaffirms Lectra’s role as a vital ally for brands committed to innovation and sustainability in an ever-evolving industry. More recently, Lectra has continued to invest in AI by signing strategic partnerships with Six Atomic, which uses AI to streamline product development, and with AQC, which focuses on automating textile defect detection.
Contact Details
https://www.lectra.com/en/contact
Links
Website: lectra.com
