Explainer: what is live shopping?
The growing trend of live shopping is helping brands to reach new audiences and sell their products in real-time. Just…
All articles by Kris Cooper
Kris Cooper
Kris Cooper is a reporter working for GlobalData on the Thematic team. They mainly write for a number of finance publications including International Accounting Bulletin, The Accountant, Verdict and Private Banker International.
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Consumer loyalty to green brands drives change in apparel, retail
Nearly two-thirds (62%) of consumers say they are loyal to apparel and retail brands that support green or environmental matters,…
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Social media ‘coolness’ trumps sustainability for retail consumers
Social media’s influence over what is seen as cool is contributing to the growing trend of globalised retail, perhaps more…