All articles by Guest Author

Guest Author

Fashion sector must not lose focus amid EU Omnibus directive

The future of our planet is not guaranteed as the impact of global warming continues to become a growing societal…
Bio-synthetics: Navigating a sustainable path for the textile sector

As a significant global polluter and resource user, the textile industry faces growing pressure to adopt sustainable practices. Dominated by…
Why India matters for global fashion sourcing

I have a deep appreciation for India — its people, traditions, and culture are uniquely inspiring. But beyond cultural admiration,…
Shein named biggest global fashion market winner again in 2024

There was significant disparity in the performance of major fashion brands in 2024 with Shein succeeding at one end of…
Understanding high-risk textiles in a compliance-driven world

The EU’s recently enacted Corporate Sustainability Due Diligence Directive will require fashion brands to identify, mitigate and report on environmental…

Fashion brands must turn to AI to maximise de minimis compliance

Artificial intelligence (AI) is already helping fashion brands manage the upheaval of President Donald Trump's push to narrow the de…
New peak season strategy: Turning fashion returns into revenue

It's no secret that the return process is an inevitable part of ecommerce, and sometimes it is perceived as a…
Fashion’s great reset — the strategic supply chain revolution

Driven by new legislation, rising sustainability demands, and evolving consumer expectations, the fashion industry is reworking how its supply chain…
Fashion’s counterfeit crisis demands a balanced approach

Social media is awash with influencers raving about “dupes”— cheaper alternatives to high-end products that promise the same look or…
Effective sales marketing is difference between buy, buy, buy and bye, bye, bye

Sales seem to be constant these days. From January discounts to mid-season offers, and seasonal sales events, it can feel…