Performance fabric specialist PrimaLoft has fused its existing technologies with an industrial insulation gel to develop a new product platform to offer what it claims is “superior product performance”.
The initial products in the PrimaLoft Cross Core Series combine existing PrimaLoft materials with Aerogel, which has long been used by NASA scientists in aeronautical applications.
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Silica Aerogel is a highly porous, low-density structure that forms a temperature barrier which locks out cold and heat. Aerogel is composed of more than 95% air and is the lightest solid material known to man and one of the most effective insulation materials, PrimaLoft says.
The company adds its engineers have found a way to integrate Aerogel material into specific fibres, allowing PrimaLoft to develop apparel insulation built to withstand the extreme challenges of outdoor garments.
PrimaLoft will introduce three new products under the series: PrimaLoft Gold Insulation with Cross Core Technology, PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core Technology and the loose fill PrimaLoft Silver Insulation ThermoPlume with Cross Core Technology.
PrimaLoft Gold Insulation with Cross Core Technology fuses PrimaLoft Gold Insulation with Aerogel technology to reach what the firm describes as “previously unattainable levels of warmth”. The new product can provide up to 52% more warmth with the same weight, compared to PrimaLoft Gold Insulation, and also contains 35% post-consumer recycled (PCR) content.
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By GlobalDataWhile, thanks to a “unique accordion-like construction”, PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core Technology provides unending loft and quick compression recovery for long-lasting, lightweight warmth, the company says. Adding Aerogel technology to the
vertically-lapped PrimaLoft fibres provides “unmatched warmth” without the weight wear after wear, while featuring 25% PCR content.
Finally, PrimaLoft Silver Insulation ThermoPlume with Cross Core Technology represents the next level of warmth in loose-fill synthetic insulation. By fusing each individual fibre of the small, silky plumes with Aerogel technology, the insulation delivers the aesthetic and performance of natural down with up to 12% more warmth compared to previous PrimaLoft Black Insulation ThermoPlume. The loose-fill
insulation is also highly compressible and durable, with a water-repellent finish to ensure wet weather protection.
“We always try to push the boundaries of material science and the PrimaLoft Cross Core series represents a significant advancement in our technological capabilities”, says Jochen Lagemann, senior vice president and managing director, Europe and Asia. “With this revolutionary fusion of multiple PrimaLoft technologies, we are able to create products with an advanced level of warmth, comfort and protection that’s higher than ever before. The enthusiastic response in customer adoptions shows that this is the kind of product the market needs right now.”
For the winter season 2019/20, more than 30 brands have already adopted the new PrimaLoft Cross Core technology in their collection, including Adidas Originals, Bergans, La Sportiva, Mountain Hardware, Norröna, Peak Performance, Ping, and Quiksilver.
