Shirt producer the Seidensticker Group has opened a second company-owned production plant in Vietnam to meet “constantly increasing” demand for sustainably produced goods.
The new facility, which is located in Haiphong, is the third company- owned production plant and follows sites in Semerang, Indonesia, and Chi Linh near Hanoi. The move builds on the Seidensticker Group’s verticalisation strategy.
Go deeper with GlobalData
Occupying a total area of 22,500m sq, the group’s Vietnamese production plants employ 1,500 employees, compared to its 350 employees in Indonesia.
“With these new manufacturing premises, we are responding to the constantly increasing demand for sustainably produced goods. From an entrepreneurial point of view, the main focus for us is on social responsibility,” explains Gerd Oliver Seidensticker, co-managing partner of the Seidensticker Group.
Whereas the Chi Linh production plant generally produces shirts and blouses for the Seidensticker brand, the new facility will mainly manufacture goods for its private label business.
“The private label section is growing further, and constitutes, along with our own brand Seidensticker, an important pillar of the group of companies. The group will be concentrating on its core sections, thus establishing a future-orientated setting. In this context, the opening of the new production plant is an essential and necessary step,” Seidensticker adds.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataCo-managing partner, Frank Seidensticker, adds: “With their respective production plants, both the Seidensticker brand as well as the private label business have the most modern production possibilites available – and with the highest of technical standards. Both core sections have been given sufficient space and are now in a position to sustainably satisfy the highest quality-related demands.”
