Luxury retailer Net-A-Porter is launching a new platform to highlight the brands sold on site that meet the business’ criteria for sustainability, offering customers a way to identify those brands and products more easily.
Launching with 26 brands and comprising 500 products, every item within Net Sustain meets one or more of five key attributes ranging from considered materials and processes to reducing waste in their supply chain, taking into account human, animal and environmental welfare and aligning with internationally recognised best practices in the fashion and beauty industries.
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Products and brands featured in Net Sustain will be displayed in a dedicated section of the site and will be badged so that customers can easily identify items that meet the sustainability criteria.
The launch of Net Sustain initially focuses on a fashion with new drops added throughout the season.
“This is an important milestone in our sustainability journey at Net-A-Porter. We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site,” says Elizabeth von der Goltz, global buying director at Net-A-Porter. “Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.”
Net Sustain product attributes
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By GlobalDataConsidered materials
Considered materials are cultivated in a way that takes into account the welfare of people, animals and the environment.
Some of the standards and certifications considered under this attribute include Global Organic Textiles Standard, Organic Content Standard, Cotton Made in Africa, Better Cotton Initiative, Responsible Wool Standard, Responsible Down Standard and a number of others. Yoox Net-A-Porter Group joined the international Fur Free Retailer Program, supported by the Fur Free Alliance (FFA) in 2016.
Considered processes
Considered processes minimise environmental impacts and ensure the health of worker and wearer.
Some of the standards and certifications considered under this attribute include Bluesign, Oekotex, Nordic Swan, EU Ecolabel, Leather Working Group, and more.
Reducing waste
This attribute celebrates products made using regenerated or reused materials and the brands designing with circularity in mind.
Some of the standards and certifications considered under this attribute include the Global Recycle Standard, Recycled Claim Standard, Cradle to Cradle, and a number of others.
Locally made
Locally made highlights the brands whose purpose and products are intimately connected to its provenance and people. It only include brands that manufacture at least 50% of their product in their own community or country.
Craft and community
Craft and community lie at the heart of luxury, so Net Sustain will celebrate products that showcase unique artisan skills and brands that adhere to fair trade principles and invest in communities.
Some of the standards and certifications considered under this attribute include Fairtrade, Fair for Life, The World Fair Trade Organisation, and Fair Trade Certified.
A similar initiative was launched earlier this year by online fashion and lifestyle retailer Global Fashion Group (GFG).
