Denim giant Levi Strauss & Co has launched a pop-up customisation studio to demonstrate the abilities of its new laser-powered Project F.L.X. initiative, which is digitising the design and development of denim finishing.
The studio, which is by appointment only, is located in downtown Los Angeles, and will run until 15 October.
Go deeper with GlobalData
First unveiled in February, Project F.L.X (or Future-Led Execution) was built in-house at Levi Strauss’ Eureka Innovation Lab by a team of designers, developers, chemists and engineers, with support from denim finishing technology specialist Jeanologia. The roll-out of the new digital platform will be phased over time, with the goal of being fully scaled in 2020.
Jeanologia’s laser-based technology allows Levi’s consumers to pick their denim finish and customise their jeans from wash and rips to whiskering.
In addition, Project F.L.X. stores custom designs as digital files, which are then translated for automated bulk manufacturing, effectively eliminating traditional labour-intensive processes and dramatically shrinking the environmental footprint by reducing chemical finishing formulations from thousands to dozens.
“By utilising these new methods and tools offered by Project F.L.X. we are able to speed up our ideation and creation process while delivering authenticity with advanced agility,” says chief product officer Karyn Hillman.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataProject F.L.X. technology will be available in select Levi’s stores starting Spring 2019.
