US apparel firm Superflex has rebranded as Seismic and acquired the intellectual property (IP) of Lumo Bodytech, a motion science company known for its posture-correcting and fitness devices.
Lumo’s legacy products include the Lumo Lift Posture Coach and Lumo Run Running Coach, both designed to track body posture and form to improve everyday movement.
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The acquisition strategically enhances Seismic’s suit control algorithms with extensive body posture and activity data. Additionally, key members from Lumo’s machine learning and algorithm team will transition into the Seismic team.
“Our machine-learning and data science work has already surfaced some very key insights on how people move their bodies in everyday activities like sitting, standing and walking,” says Seismic CEO and founder Rich Mahoney. “Lumo’s IP will strengthen our existing capability to create a symbiotic user experience through data on the quality of movement. We are thrilled to welcome the Lumo team onboard as we prepare to go to market.”
Seismic’s rebrand marks the evolution of its powered clothing platform with the aim of delivering intelligent wearable strength to consumers. Along with Seismic’s new company name, the rebrand also includes a new logo, website, and mobile experience.
Seismic’s apparel integrates discreet robotics to create connected powered clothing that augments human strength in daily activities. Worn comfortably as a base layer under clothing, Seismic’s suit mimics the biomechanics of the human body to give people intelligent wearable strength when they need it most.
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By GlobalDataReacting to the body’s natural movements, the suit will provide “power assist” to complement one’s strength during the act of standing up, sitting down or extended standing. Seismic’s component technologies were originally developed at SRI International for a DARPA-funded programme to reduce injury risk and enhance soldier endurance. Recognising its profound application beyond the military, Seismic spun out of the robotics program at SRI to expand powered clothing for a wider range of applications.
Seismic is scheduled to unveil its new company vision and latest prototype at next month’s technology conference TechCrunch Disrupt in San Francisco.
