
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe battle for a share of the Chinese sportswear market is probably the most intense in the world. For Adidas, however, 2008 is the year the brand finally took pole position, buoyed by its sponsorship of the Olympic Games and the opening of hundreds of new stores. The challenge now is to retain its lead, as Wolfgang Bentheimer, managing director of Adidas Greater China, tells Dominique Patton.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData