
Adidas’ innovation pays off with FY24 double-digit growth
German sports brand Adidas enjoyed a 12% surge in currency-neutral revenues in FY24 with an industry expert noting its focus on both fashion and innovation is resonating with consumers.

German sports brand Adidas enjoyed a 12% surge in currency-neutral revenues in FY24 with an industry expert noting its focus on both fashion and innovation is resonating with consumers.