The plan includes the launch of 20 additional locations across the UK in 2025, targeting not only London but also central England, Scotland, Northern Ireland, and a debut in Cardiff, Wales.
As part of Mango’s strategic growth framework for the period 2024-2026, known as the 4E Strategic Plan, the company has set a goal to inaugurate 500 new stores by 2026 with a particular focus on its key markets.
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The 4E Strategic Plan is structured around four pivotal themes: Elevate, Expand, Earn, and Empower.
This blueprint is designed to propel Mango towards generating revenues in excess of €4bn ($4.13bn) by 2026. The approach involves distinguishing itself through a unique value proposition, aggressively pursuing market expansion and optimising sales performance across its existing store network and digital platforms.
Mango’s new UK stores and locations in 2025
The company plans to open a flagship location on Oxford Street this year. This flagship store will occupy over 1,100m2 and will showcase collections from the woman, man, and kids lines. Other notable London locations include Kensington High Street and Long Acre.
Mango’s expansion strategy also includes a significant presence in central England with a new store in Birmingham as well as multiple locations in Scotland such as Glasgow, Dundee, and Aberdeen.
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By GlobalDataNorthern Ireland will see new openings in Belfast and Craigavon, along with Mango making its entry into Cardiff.
All new stores will adopt the New Med Mediterranean-inspired concept that embodies the brand’s essence. This design philosophy prioritises sustainability and architectural harmony, presenting the Mango store as a Mediterranean home characterised by warm tones and neutral colours alongside traditional and handcrafted materials.
“The UK is one of the priority markets for Mango’s international growth. Our 2025 expansion plan follows the store openings success in 2024 to move forward in capillarity and getting even closer to our customers with stores in which we can offer them the Mango experience,” said Daniel López Mango expansion and franchising director.
Mango’s presence in the UK
Mango initiated its recent expansion efforts in 2021 with a flagship store on Oxford Street and additional locations in Manchester, Edinburgh, and Derby. The company has maintained a presence in the UK since 1999.
The brand also expanded in northern England with a store at Glasgow Fort and additional openings at Bluewater shopping centre in Dartford and Battersea Power Station in London. By the end of 2022, Mango had also established itself in Newcastle.
In 2023, Mango expanded significantly, opening 10 more stores across southern and central regions, including cities like London, Manchester, Leeds, and Bristol. A notable milestone was the opening of a store at Westfield Stratford City, one of the largest shopping centres in the UK, alongside its first-ever location in Brighton, situated in the Churchill Square shopping centre.
Mango strengthened its foothold in the UK in 2024, opening more than 20 new stores, with a focus on London and Scotland.
The brand also expanded into several cities in Northern Ireland and central and southern England for the first time.
By the close of 2024, Mango had more than 70 locations across the UK, in addition to its online presence through its website and various marketplaces.
