Current commitments for the EOG’s Outdoor 2025 show have surpassed the levels recorded at this juncture in the previous year, signalling a growing interest as the period for reduced pricing nears its end.
However, the group notes a degree of reservation among certain companies and has called for more industry support.
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EOG interim managing director Scott Nelson said: “As a reminder, the concept is in place and was presented with more than sufficient time to plan and include in budgets. The new concept answers the urgent call to provide unique ways to exhibit, while deeply reducing overhead costs. Both the Village with its discount pricing, and the Freestyle area with its size restrictions, do exactly this. It is a dramatic step forwards, and there are now several compelling brands and retailers openly stating that they will exhibit and attend.
“With over 150 committed brands and outspoken retailer support for the concept, we are tempted to celebrate, but not yet. We look squarely at the trade for decisiveness and a renewed sense of urgency. We cannot coerce the remaining brands to stand up and be counted among their peers, but make no mistake, if the show falters, it will not be because of a lack of concept, communication, innovation, support from peers, support from retailers, or brute effort.”
The upcoming fair is set to take place from 19-21 May 2025 at Messe Munich. The show will showcase brands from various sectors, including apparel, footwear, equipment, hardware, technology, and ingredients.
Among the confirmed exhibitors are Patagonia, Devold, YKK, DMM, Stubai, Kamik, Gore, Sympatex, Sea to Summit, Marmot, Nordisk, ICEBUG, KEEN, Meindl, LOWA, Aku, EXPED, LEKI, Helinox, Mountain Equipment, Rab, and Gregory.
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By GlobalDataIn 2024, EOG and Messe Munich undertook a substantial initiative to overhaul OutDoor, aiming to establish a thriving international trade show platform for Europe’s outdoor sector. This revamp was driven by a commitment to slash participation costs by ’20-20-20′ while boosting visitor numbers.
The reimagined show promises a diverse range of exhibiting opportunities tailored to various investment levels.
“The EOG will support the voice of the trade, and if the trade demands that OutDoor is not for them, then so be it. But let that not be a decision that is the consequence of a lack of action. The show now has enough support to advance, and we directly ask the remainder of the trade to join us immediately. To sit back and say ‘we will wait and see’ is frankly not good enough. Stand up and be counted, take a small space in the Freestyle area, come and see your peers, have face-to-face discussions, get an overview of your business, and help us to deliver a successful OutDoor, even in the most economically difficult of years. The time for your action is now.
“If the European outdoor industry truly values its international trade show platform – and the opportunity that it provides to bring us all together – then we must aim for this year’s show to be even more vibrant than we anticipated. Our sector thrives on developing personal contacts, relationship building and intelligence gathering and OutDoor is the premier moment in the year for all of these, as well as a chance to showcase innovations and campaigns to a big and engaged audience,” Nelson added.
The final call for early booking discounts in Village halls is set for 31 January, with flexible options also available in the Freestyle area.
