(L-R) Jonatan Janmark and Helena Helmersson. Credit: © 2024 Circulose AB.

Circulose expects the new leaders to expedite its position as one of the leaders in renewable textiles. 

Helmersson brings significant experience from the fashion sector, having previously served as CEO of H&M Group, where she focused on sustainability initiatives.  

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

“I am thrilled to be joining Circulose and support the company in my role as Chair. We have an ambitious agenda ahead of us and a talented team ready to make it happen. I am glad to be working with Altor, our partnership will benefit from their industrial heritage and helping companies scale. Circulose feels very much like a natural fit, for me and for the future, and I look forward to contributing with my many years of experience in the fashion industry,” she said. 

Janmark joins Circulose after a tenure at McKinsey & Company, where he specialised in the consumer and textile industries. 

Janmark said: “For the past years, I have had the fortune of dedicating my time to helping companies navigate the sustainability transition in the apparel and textile industry, working with both brands and textile manufacturers.  

“When the opportunity to join Circulose opened up, I was excited to accept the challenge. With a strong team, we will now focus on strengthening Circulose to unlock the necessary shift from a linear to a circular textile industry. We recognise the many challenges ahead and the shift won’t happen overnight, but we are fully committed to seeing it through.”   

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Circulose, formerly Renewcell, was founded in 2012 by innovators from KTH Royal Institute of Technology in Stockholm. It aims to promote circularity in the fashion industry and has developed a patented process that recycles cellulosic textile waste such as worn-out cotton clothes and production scraps into a new material called Circulose.  

It has however been plagued with problems in recent years and in February this year, filed for bankruptcy due to a lack of sufficient financing and not enough interest in recycled fibres from the wider fashion industry.

In June Swedish investment firm Altor acquired the textile-to-textile recycling company Renewcell out of bankruptcy and rebranded it as “Circulose”, a move Canopy’s Nicole Rycroft said gives the fashion industry a “second chance.”

In September this year, the company partnered with US lifestyle fashion brand Faherty Brand on a new collection made entirely from textile waste.