Puma indicated during the financial year 2023, it directly purchased from 158 independent suppliers in 29 countries worldwide.
Asia is the strongest sourcing region overall with 95% of the total volume, followed by the Americas with 3% and EMEA with 2% (thereof Europe with 1% and Africa with 1%). Puma discloses 347 T1 factories (product manufacturers) representing around 92% of its apparel, footwear and accessory products business volume and value and 54 core T2 factories (material, component manufacturers) representing around 80% of its business volume.
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As part of its Vision 2030, it aims to train 400,000 workers across its supply chain on human rights issues, ensure progressive salary increases towards a living wage, and eliminate the gender pay gap at its core factories by 2030.
The sportswear maker aims to advance and expand upon its existing 10FOR25 sustainability goals, reinforcing its commitment to continuously improve and operate responsibly.
Sustainability targets overview
Puma has set new greenhouse gas reduction targets, approved by the Science Based Targets initiative (SBTi) to align with a 1.5-degree scenario.
By 2030, Puma aims to reduce its absolute Scope 1 and 2 emissions by 90% (market-based) from a 2017 baseline and cutting Scope 3 emissions from its supply chain and logistics by 33%, compared to 2017, while maintaining growth.
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By GlobalDataOther climate-related goals for 2030 include increasing the use of renewable energy with the company’s core suppliers and focusing on materials with lower carbon footprints.
In 2023, Puma produced 80% of its products using recycled or certified materials, and is on track to meet its goal of 90% by 2025. Its past efforts have already yielded a significant reduction in greenhouse gas emissions, achieving a 24% reduction in 2023 compared to the previous year.
As part of its commitment to circularity, Puma aims to adopt more circular business models and introduce re-sell and repair services in select markets by 2030. New material targets for 2030 include using 100% recycled polyester fabric, with 30% of polyester in apparel being fibre-to-fibre recycled, and 20% of cotton fabric sourced from recycled materials.
The brand plans to invest in next-generation material research, particularly for footwear and continue scaling textile-to-textile recycling. The company also announced the production of millions of replica football jerseys made primarily from recycled textile waste through its RE programme.
Puma chief sourcing officer Anne-Laure Descours said: “With Vision 2030 we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity and human rights. We are setting the bar higher to stay true to our responsibility to be FOREVER. BETTER. throughout our business, for people and the planet.”
Last month, Puma, along with a consortium of other brands, revealed the “world’s first” garment made entirely from recycled textile waste, leveraging a new bio-recycling technology developed by French firm Carbios.
