Femography by MAS, a leading B2B apparel manufacturer in the FemTech space, backed by South Asia’s largest apparel tech company MAS Holdings, has won three awards in the Innovation, Environmental, and Social categories in the 2024 Just Style Excellence Awards for its innovative, environmentally conscious, and socially responsible approach to feminine health and hygiene.
The Just Style Excellence Awards celebrate the greatest achievements and innovations in the apparel and textile industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies that are driving change in the industry.
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Femography by MAS won the Innovation award for its groundbreaking integration of patented technologies into functional intimates, revolutionizing feminine health products. The Environmental award was earned through its dedication to sustainable practices, notably by reducing waste with their reusable period underwear. The Social award was secured by its efforts to foster inclusive health, actively addressing and supporting women’s and men’s health issues on a global scale.
Enhancing feminine health with innovative functional intimates
Femography by MAS has been at the forefront of integrating advanced apparel technology into women’s everyday wear. The company’s patented technologies have been instrumental in revolutionizing feminine health products, offering solutions that are both stylish and functional. A key innovation is the Anti-Flush™ Technology, which has been incorporated into menopause clothing. The technology is proven to address the common symptoms of menopause, such as hot flushes and night sweats, through a combination of cooling yarn, moisture management, temperature regulation, and odor control. These garments provide relief and comfort, helping women to manage their symptoms in a non-invasive manner.
The company’s product line also includes ultra-absorbent, reusable nursing pads, which have been a boon for breastfeeding mothers. These pads offer a discreet and comfortable solution to manage postpartum needs, ensuring that mothers can go about their daily activities without concern for leakage.
Femography’s commitment to innovation extends beyond women’s products. The creation of Male Absorbent Underwear with Absorbent Pouch Technology is a significant step towards addressing men’s health and well-being. This product is designed to provide support and confidence for men dealing with incontinence, a common but often unspoken issue.
Championing environmental stewardship with sustainable intimates
Femography’s approach to environmental sustainability is evident in its product development strategies. The company has made a conscious effort to reduce environmental waste by creating reusable period underwear. This initiative not only offers a sustainable alternative to disposable sanitary products, but also aligns with the brand’s commitment to eco-friendly manufacturing practices.
The brand’s focus on reducing its long-term environmental impact is further highlighted by its efforts to combat sanitary poverty. By providing reusable products to those in need, Femography is reducing landfill waste and promoting eco-consciousness within communities. The expansion of this technology into period-proof sportswear, swimwear, and resort wear also encourages the broader apparel industry to consider sustainable materials and practices in their product lines.
Fostering inclusive health and social responsibility
Femography by MAS has taken a proactive stance in addressing social issues related to women’s health. By challenging societal taboos and fostering open dialogue, the brand has contributed to changing the narrative around women’s health. Its donation of over 10,000 reusable period wear items to vulnerable communities in Sri Lanka is a testament to its commitment to social responsibility and sanitary poverty alleviation.
The brand’s engagement with Olympians to highlight menstrual health in sports has brought attention to an often-overlooked issue, advocating for social change and gender equality in athletics. This partnership has helped to raise awareness and support for female athletes, enabling them to perform at their best without being hindered by menstrual concerns.
Femography’s educational initiatives and media features have also played a crucial role in raising awareness about women’s health issues. The direct-to-consumer brand ‘Become‘ has been featured on major platforms like the BBC, bringing visibility to menopause and other women’s health issues. Furthermore, the brand’s dedication to inclusivity is not limited to women; it also addresses health challenges faced by men, demonstrating a holistic approach to health and well-being.
Company Profile
Femography by MAS is one of the world’s leading B2B apparel manufacturers specializing in feminine health and hygiene. Inspired by the power of the feminine mind and body, Femography ‘Reimagines the fabric of an empowered feminine future’, creating apparel solutions to meet the unmet and unseen needs of women across all stages of the feminine journey, from menstruation, maternity to menopause, and everything in between.
Femography is backed by MAS Holdings, the largest Apparel Tech Company in South Asia. The $2bn conglomerate operates with global hubs in New York & San Francisco, and develops products across intimate wear, activewear, and swimwear for consumer giants.
Femography by MAS was established with a vision to bring greater health, dignity, and confidence to feminine lives through what they wear. As leaders in this space, their brand is a testament to the defiance against traditional taboos surrounding women’s health. Their pioneering work has seen them transition from disposables to reusables, championing innovations that combine fashion and function.
Contact Details
E-mail: femography@masholdings.com
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