In light of Whitfield’s departure, Karl-Heinz Holland, chair of Matalan, will assume the role of executive chair while the board searches for her successor. Credit: Getty images – Mike Kemp

During her tenure, CEO Whitfield has spearheaded critical initiatives to strengthen Matalan’s operational foundation and enhance its value proposition, Matalan said in a statement.

Notably, the retailer said she played a vital role in rebuilding the top team and re-establishing the company’s reputation for delivering quality products at competitive prices.

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Matalan added that her leadership has helped stabilise the business and prioritise customer and employee satisfaction.

In light of Matalan’s CEO stepping down, Karl-Heinz Holland, chair of the omnichannel retailer, will assume the role of executive chair while the board searches for a successor.

Holland commented: “I want to thank Jo for her leadership of Matalan and wish her well for the future. Matalan is a business with strong fundamentals and remains on a firm financial and operational footing. The Board has every confidence that we will deliver our strategic plan.”

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Reflecting on her timee at Matalan, Whitfield said: “It has been a fast-paced transformational 18 months, and I am proud of everything that the Matalan teams and I have achieved.  We have reset the business foundations against a very challenging backdrop, have improved profitability in the first year and developed a strategy to take the business forward.

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“We have fundamentally improved our product offering and re-established our reputation for providing great value and quality for customers. We have invested in colleague pay and established a new leadership and executive team to take the business forward.  

“Now feels the right time to pass the baton as the next phase of the transformation continues. I am confident that Matalan will continue to thrive and I wish my colleagues and leadership team every success for the future.”

In July, Matalan once again expanded its roster of third-party brands with 29 new brands including AX Paris and French Connection.