
Explainer: Nike tried to fix what ain’t broke and then in Q1, it broke
As Nike's first quarter (Q1) revenues sink 10% and bottom line recedes, management insists it is taking the right measures to reshape the business – but is it doing too much?

As Nike's first quarter (Q1) revenues sink 10% and bottom line recedes, management insists it is taking the right measures to reshape the business – but is it doing too much?