Launchmetrics said it serves close to 1,700 customers in about 20 countries, including global fashion brands. Credit: Shutterstock.

Lectra has acquired 50.3% of Launchmetrics for approximately $85m, with the final amount contingent on recurring revenues and EBITDA for 2023.

The remaining capital and voting rights are set to be acquired in five stages from 2025 to 2030, with the total acquisition price estimated to be between $200m and $240m. This again is based on expected double-digit growth in both recurring revenues and EBITDA over the 2024-2029 period.

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The cloud-based platform developed by Launchmetrics uses aggregated marketing data to orchestrate brand campaigns, precisely measure their effectiveness, and maximise return on investment.

Comprising seven modules, the platform caters to marketing and communications professionals in the fashion, lifestyle, and beauty markets.

This positions Launchmetrics as a technology company with so-called “unparalleled marketing data assets” that leverage Industry 4.0 technologies such as data, the cloud, and artificial intelligence.

Michael Jaïs, founder and CEO of Launchmetrics, spoke on the strategic importance of joining forces with Lectra. He said: “The alliance of Launchmetrics and Lectra will enable us to enrich our respective offers with even more artificial intelligence and complementary data – both product and marketing – to provide our customers with a unique value proposition.”

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In the fiscal year 2023, Launchmetrics anticipates revenues of around $45m, including over $40m in recurring revenues, and an adjusted EBITDA of around $5m.

Lectra chairman and CEO Daniel Harari echoed Jaïs’s sentiment and added: “Combining our existing solutions with those of Launchmetrics establishes the group as the only technological actor to support its customers from product development to production, then from collection management to marketing, e-commerce, and traceability.

“After seven acquisitions over the past six years, this new strategic step enables Lectra to continue to push the boundaries by defining a new framework for Industry 4.0 in fashion and is fully aligned with the 2023-2025 strategic roadmap, presented in February 2023.”

Bpifrance, which is a shareholder of reference of Launchmetrics, will sell part of its shares during this transaction and is expected to remain in the company’s capital until 2027.

Lectra’s president of the Americas, Leonard Marano, told Just Style in an exclusive interview that AI is taking off in a big way in the fashion sector but without people as the driving force, the industry will struggle to harness its full potential.