Joor plans to attend the ISPO Munich event taking place from 28-30 November. Credit: Shutterstock

In a development within the global wholesale sports industry, Joor and ISPO Munich, have formalised a long-term partnership to leverage Joor’s digital wholesale platform and extensive global network to enhance and expand the digital selling opportunities accessible to ISPO brands.

The alliance between ISPO Munich and the wholesale platform introduces a beneficial digital dimension to the trade fair, bridging the divide between sports and outdoor brands and fashion and lifestyle retailers via the digital platform.

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“As a platform and ecosystem for the international sports industry, our goal is to find and develop relevant products and innovative services for our industries,” said Christoph Rapp, head of sales at the ISPO group.

“This also includes a digital extension of physical trade fairs. Joor brings significant added value to our community, with their extensive network and robust digital offering.”

Kristin Savilia, CEO of Joor added: “We recognise the value Joor’s digital solution brings to brands across all categories and, through this partnership, we are expanding our footprint in the Sports and Outdoor industry. Joor’s innovative technology will digitalise ISPO Munich’s event and enhance opportunities for participating brands.”

Moreover, apart from offering a presentation at its stand at ISPO Munich, scheduled to take place from 28-30 November 2023, Joor will also engage in discussions on topics within the context of the Future Lab at ISPO Munich 2023.

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In July, Joor found through a survey that nearly three-quarters of brands (74%) reported wholesale made up over half of their sales with the majority of brands (51%) ranking wholesale as their top channel for investment, over e-commerce and DTC retail stores.

In July, Data collected from Joor revealed that the global unisex fashion category had grown 46% since 2022. The trend was particularly apparent in Joor’s unisex handbags and accessories category, which had expanded by 69% compared to 2022. In the same period, unisex apparel had increased by 28% and unisex footwear had increased by 25%.