The centre will focus on the digitalisation and automation of operations, alongside the development of robotics solutions. Credit: Shutterstock

The Hugo Boss distribution centre expansion aims to address the surging global demand for the Boss and Hugo collections. The project will centre on the digitalisation and automation of operations, alongside the development of robotics solutions.

The timeline for the expansion project’s completion is set for 2026 and the facility is expected to amplify shipping and storage capacity by 75%, potentially paving the way for the creation of up to 300 new employment opportunities.

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“Hugo Boss has grown strongly across all brands, regions, and distribution channels in recent quarters,” said Daniel Grieder, CEO of Hugo Boss. “We are creating additional capacity in our logistics centre so that we can continue to deliver the increased order volume quickly and reliably in the future.

The luxury brand initially inaugurated its central distribution centre for Europe in Filderstadt in 2014. The facility, manned by approximately 350 employees, currently ships more than 35 million units annually to customers across Europe.

Grieder added: “With this investment, we will further optimise the efficiency of our warehousing operations, and once again set new standards in logistics in Europe.”

With 400,000 bin locations, the Filderstadt distribution centre not only claims to stand as one of Europe’s most contemporary logistics centres but also a “pioneer for intelligent intralogistics when it first opened.”

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Hugo Boss mentioned that the investment was supported by the Filderstadt city administration.

Hugo Boss was one of 15 brands that called for a “successful conclusion” to the ongoing minimum wage negotiations in Bangladesh and admitted they all have a key role in terms of implementing responsible purchasing practices.