N Brown Group is expanding its third-party brand selection in a bid to broaden its product offerings for the Autumn-Winter 2023 season with UK fashion brands Ted Baker and FatFace as well as athleisure brands Gym King and Tala.
N Brown Group says expanding its third-party selections across its three strategic brands – JD Williams, Simply Be and Jacamo – is a core facet of the its strategy to extend and enhance its proposition for customers.
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N Brown Group introduced FatFace to its Jacamo and JD Williams customers earlier this month (September) to enhance its existing third-party selections on both platforms and introduce a fresh assortment of lifestyle fashion pieces.
The retailer explains that its Jacamo brand will be adding smart casual items from fashion brand Ted Baker this Autumn. These items will sit alongside its existing roster of brands, which includes fashion brands Boss and Tommy Hilfiger.
Jacamo has worked with Ted Baker to offer an extended size range spanning from M to 6XL to ensure customers of all sizes will have access to the offering.
Jacamo will also welcome Gym King to diversify its sports offering. Meanwhile, its Simply Be brand has introduced lifestyle sports brand Tala to its product mix.
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By GlobalDataN Brown explains Tala specialises in sustainable and inclusive activewear and off-duty fashion, which it believes aligns closely with Simply Be’s current range. The initial Tala launch includes items from the Dayflex and Skinluxe ranges and it caters to sizes ranging from S to 4XL.
N Brown group buying director Sara Bradley explains: “Each brand has been carefully selected to further complement our own product offering and each brand brings something new and exciting for our customers, strengthening our appeal to new and existing customers.”
With these new third-party brands onboard, N Brown Group hopes to provide a curated and increasingly diverse range of products for its customers.
Bradley continues: “In line with our customer engagement strategy, we remain focused on continuously improving our third-party offer. We are already exploring plenty of brilliant opportunities for future seasons and are excited to work with the new brands later this year and beyond as we continue to make our customers look and feel amazing, champion inclusivity and serve the underserved.”
