This new partnership underscores Coloreel’s capacity to meet the growing demand for innovative and sustainable solutions among manufacturers and brands worldwide.
Coloreel adds the initial delivery of the on-demand digital thread-dying units is set for October this year, however, the majority of the volume will be shipped during 2024.
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The company points out that its technology enables manufacturers to instantly dye a white thread into an unlimited spectrum of colours, all in real-time.
At the same time, this technology makes production more efficient by using digital processes and automation, saving up to 97% of water compared to traditional thread dyeing.
Coloreel further adds that it is a part of the movement to reduce waste and move the textile industry towards more sustainable production.
Torbjörn Bäck, CEO at Coloreel, says: “This agreement serves as evidence that our offering can play a crucial role in making mass production in the fashion industry more sustainable, while also providing tremendous opportunities for design and creativity.”
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By GlobalDataThe Swedish company said this investment will allow it to scale its technology that eliminates the need for pre-coloured threads, thereby leading to positive environmental effects within the textile industry by minimising thread waste, use of chemicals and wastewater.
