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In line with the French government’s plan to reduce water consumption, French-headquartered LVMH says its Life 360 plan aims to reduce its group’s water consumption footprint by almost a third (30%) before the end of this decade.

As part of the Life 360 programme, LVMH’s fashion and leather goods sector, Loro Piana has previously reduced its water consumption by 25% thanks to the deployment of wastewater recycling equipment in its main factory.

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To achieve its new objective LVMH says it is planning the following measures:

  • Continuous improvement in the measurement of the water consumption footprint throughout the Group’s value chain, using pressure indicators and geolocation to deploy specific action plans in areas suffering from water stress, restoring to the natural environment what is borrowed from it, and supporting local communities
  • Using the most efficient technologies for reusing treated wastewater and recovering rainwater on the group’s production sites and in its value chain by supporting partner breeders, growers, and winegrowers
  • The introduction of manufacturing processes that consume less water, such as water recycling systems in our distilleries and Loro Piana’s workshops
  • The continuation of the Group’s regenerative agriculture programme initiated in 2021, which aims to improve soil quality and thus its capacity to capture and retain water
  • Raising customer awareness through environmental labelling of our products.

LVMH explains its efforts to reduce water across all its activities, such as for raw materials for fashion and leather goods, is an extension of its energy sobriety plan from last September.

Furthering its ESG efforts, LVMH teamed up with the International Rescue Committee (IRC) and Circular Bioeconomy Alliance (CBA) for an initiative by King Charles III which addresses the impact of climate change on the Lake Chad basin in Central Africa.

The partnership seeks to support sustainable cotton growing, which is a vital source of income for local communities in Chad while restoring the biodiversity of the degraded land around the lake.

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Last month LVMH Métiers d’Art, the specialist crafts division of luxury fashion and goods company LVMH acquired a majority stake in Italian leather goods supplier Nuti Ivo SpA Group to increase its control of the leather manufacturing processes within its supply chain.