Under Armour announced a series of senior executive leadership team changes supporting the company’s Protect This House 3 (PTH3) strategy. Credit: Shutterstock

Since joining Under Armour in 2016, Browne is said to have helped modernise the company’s digital go-to-market strategy and direct-to-consumer model and transformed its supply chain organisation, leading to significant margin improvement and operating efficiency. Additionally, Browne was interim chief executive officer from June 2022 through February 2023.

Under Armour said Browne will step down from his role to pursue other opportunities.

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“I would like to thank Colin for his leadership at Under Armour and his partnership in helping lay out the foundations of PTH3,” said Stephanie Linnartz, CEO of Under Armour, adding: “Colin has played an integral role in Under Armour’s transformation, and his leadership, among other things, played a critical role in navigating significant supply chain challenges during the global COVID-19 pandemic.”

Elsewhere, Under Armour announced a series of other executive changes in line with supporting its Protect This House 3 (PTH3) strategy.

PTH3, announced in May, is a new set of priorities designed to drive more consistent profitable growth and returns for shareholders over the long term. PTH3 focuses on driving greater global brand heat and delivering elevated design and products to reaccelerate growth in the US while maintaining positive international momentum.

The leadership shakeup sees the appointment of Jim Dausch as executive vice president, chief consumer officer, effective July 24 and the promotion of Danny Miles to executive vice president, chief technology officer.  Chief product officer Lisa Collier will leave the company in August to pursue other opportunities. Effective 3 July, Dan Leraris, Under Armour’s head of apparel, will begin serving as the company’s interim CPO.

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Earlier this year Under Armour announced the development of a test to tackle fibre shedding at source.