The Pure Origin trade show is to rebrand itself as Source Fashion to reflect a new vision for sustainable and ethical material and textile sourcing for the apparel industry.

The rebrand will be effective from February 2023 with the show’s debut on 12-14 February being described as one of the leading sourcing destinations amongst the European buying community.

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Connecting buyers, manufacturers and raw material suppliers, Source Fashion is said to become “the gateway to UK retail” and aims to set the new standard for how “inspiration, collaboration and awareness” will shape the future of responsible product sourcing, from field to fashion.

The key themes of Pure Origin’s new Source Fashion show

Responsibility – Beautiful products can be produced ethically and sustainably. Source Fashion will challenge buyers and retailers alike to make more responsible choices in their supply chain by giving them the choice and range they want in order to responsibly source.

Sustainability – Championing environmental and fair-trade methods of manufacturing and celebrating exhibitors’ unique stories.

Inspiration – The definition of Source is ‘where things originate’. It will become a breeding ground for new connections, ideas, and possibilities. Source Fashion will act as a platform for product inspiration and knowledge sharing step changes in process and innovation.

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Creating connections – Source Fashion is passionate about bringing the brightest minds in the industry together, connecting all elements of the retail supply chain and ensuring visitors find exactly what they are looking for every time.

As well as hoping to bring the best of the world’s manufacturers to the show, Source Fashion plans to place research at its core by inviting the fashion community to share innovations in process, sustainability, and materials.

Suzanne Ellingham, director of sourcing at Hyve Group said: “We believe that Source Fashion represents an important step change in responsible sourcing that the fashion community craves. Bringing a truly global mix of raw material suppliers and manufacturers to the UK, giving buyers the confidence that each and every company on the show floor is someone they can work with and build a responsible sourcing relationship is important to us. Responsible and sustainable sourcing is the core value that we will build the show around and set a new standard for connecting buyers and manufacturers together.”

She added: “Against the backdrop of shifting supply chains and consumers demanding more sustainable options from retailers we believe that Source Fashion arrives at the right time to drive momentum of sustainable and responsible sourcing. We have had enormous support for this show from the buying community and international governments and look forward to building Europe’s most important sustainable sourcing show, here in the UK.”