The collaboration between VNTANA and Joor will allow apparel brands to upload existing 3D designs from programmes like Browzwear, Clo, Keyshot, and Modo and instantly see them on the Joor platform in 3D and AR.

VNTANA’s patented algorithms automatically optimise and convert files to meet web and mobile standards so apparel brands can upload their existing 3D and AR designs without any additional work.

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The new partnership comes as brands and fashion industry leaders are rapidly realising the benefits of 3D and AR e-commerce, including improved user experience and increased sales. Furthermore, the industry has recognised the additional benefit of 3D rendering in reducing sample production—both a financial gain by driving lower costs as well as an environmental sustainability benefit by reducing excess production.

While the intersection of 3D technology and e-commerce is evolving quickly, upgrading a retail experience to 3D can often be time-consuming and expensive. VNTANA says its headless architecture and API allow technology partners to quickly add 3D capabilities on the back-end of their existing offerings, enabling platforms like Joor, PTC, and others to quickly deploy 3D offerings to their customers with limited development time and expense. VNTANA also works directly with brands to upgrade their e-commerce experiences to include 3D quickly, the firms add.

“3D and AR e-commerce is the future for retail and we’re passionate about making these performance-boosting assets accessible to every brand,” VNTANA CEO Ashley Crowder says.

“Partnering with Joor is a fantastic way to improve the wholesale experience for the industry as we deepen the brand and retailer relationship while driving increases in sales and sustainability. We look forward to working with JOOR on the next iteration of e-commerce in the metaverse.”

Joor, which provides a SaaS-based platform that allows brands and their retail partners to connect for wholesale discovery, planning, and sales, used VNTANA’s API to add 3D and AR capabilities to its platform. The Joor platform will make calls to the VNTANA 3D cloud and will display the 3D and AR versions of each asset alongside the existing 2D imagery that is available on product detail pages, today. Everything is automatically matched by style ID, so brands do not have any extra work to take advantage of this new functionality, the firms say.

“We are dedicated to innovation and recognise the critical role 3D and AR will play in the future of wholesale. As such, we are proud to partner with VNTANA to bring this cutting edge technology to our platform,” says Joor CEO Kristin Savilia.

Earlier this year, VNTANA and Browzwear worked together to give apparel teams 3D assets for e-commerce, social media, and B2B sales.