Retailer Sears is partnering with UK fashion chain Next to offer an exclusive online range of clothing, footwear and accessories to US consumers.
Hundreds of Next products including dresses, shoes, lingerie, suits and accessories will be available on Sears.com under the terms of the new deal.
Sears said the partnership reflected its “commitment to building an expanded portfolio of apparel brands”, following the announcement of its exclusive US retail partnership with another UK fashion brand, French Connection.
“At Sears.com, we are always looking to expand and evolve our customer experience while also delivering popular items and on-trend fashions to consumers,” said Imran Jooma, president of e-commerce at Sears Holdings.
The agreement with French Connection, announced last week, will see Sears sell clothing under the UK Style by French Connection brand name.
It follows a new licensing deal struck by the UK company with Li & Fung USA, the US subsidiary of the global sourcing giant.
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